When Stewart-Haas Racing (SHR) announced it was closing its doors at the end of the 2024 season, the garage area felt a bit like a sinking ship. But in the middle of that chaos, Josh Berry—the guy who spent years clawing through the late-model ranks just to get a shot—was out there trying to prove he belonged in the Cup Series. One of the weirdest, or maybe just most interesting, footnotes of that farewell season was the Josh Berry 2024 eero partnership.
It wasn’t just another sticker on a fender.
Honestly, in a sport where sponsors come and go like rain delays, seeing a mesh Wi-Fi company like eero (which is owned by Amazon, by the way) jump onto the No. 4 Ford Mustang was a signal. It was a signal that even as SHR was crumbling, Berry’s stock was rising. If you followed the 2024 season, you know the No. 4 car was basically a revolving door of brands—SunnyD, Overstock, Panini. But the eero deal at Daytona was different. It felt like a bridge to the future.
The Daytona Debut: More Than Just a Pretty Paint Scheme
The Josh Berry 2024 eero sponsorship officially took over the primary real estate on the No. 4 car during the Coke Zero Sugar 400 at Daytona in August. Daytona is a crapshoot. Everyone knows it. You can have the fastest car in the world and end up in the "Big One" on lap 12 because someone three rows back sneezed.
But for eero, choosing Daytona was a calculated move.
High speeds, high stakes, and a massive television audience. The car itself looked sharp—lots of white and blue, very clean, very tech-heavy. It didn't look like your traditional "oil and auto parts" NASCAR sponsor. It looked like the modern era. While Berry didn't end up in Victory Lane that night (the race was its usual chaotic self), the partnership did exactly what it was supposed to do: it put a "tech" stamp on a "blue-collar" driver.
Berry’s path to the Cup Series is basically a movie script. He wasn't a rich kid with a massive check. He was a short-track ace who Dale Earnhardt Jr. plucked from obscurity. By the time 2024 rolled around, Berry was replacing a legend in Kevin Harvick. Talk about pressure. Seeing a brand like eero, which focuses on "reliable connectivity" and "speed," align with a guy who built his career on being steady and reliable? That’s just good marketing.
Why Mesh Wi-Fi and Stock Cars?
You’ve probably wondered what a router has to do with a 700-horsepower Mustang. According to the folks at eero, it’s all about the "millisecond." In racing, a millisecond is the difference between a win and a wall. In home networking, it’s the difference between a smooth Zoom call and a frozen screen that makes you look like a glitchy mess.
Laura Levine, who handles Global Brand and Marketing for eero, has been pretty vocal about why they chose Josh. They weren't looking for a flashy TikTok star; they wanted someone who reflected their core values of innovation and reliability. It’s kinda funny when you think about it—a guy who grew up racing on dirt and asphalt becoming the face of high-end home networking.
The Stewart-Haas Collapse and the eero Lifeline
Let’s be real for a second. 2024 was a tough year for everyone at Stewart-Haas. Imagine going to work every day knowing your office is being sold and your boss is moving on to other things. It’s hard to stay focused.
Berry and his crew chief, the legendary Rodney Childers, managed to keep the No. 4 team competitive despite the looming "For Sale" sign. The Josh Berry 2024 eero deal was part of a larger effort to keep the team funded and visible. For a rookie like Berry, having Amazon-backed money on the hood is a massive vote of confidence. It tells other team owners, "Hey, this guy is marketable."
And it worked.
Before the 2024 season even wrapped up, we found out Berry wasn't going to be unemployed for long. He inked a deal to move over to the iconic Wood Brothers Racing No. 21 car for 2025. And guess who followed him?
Yep. eero.
The Jump to Wood Brothers
This is where the story gets even better. Usually, when a team closes, the sponsors scatter. But eero liked what they saw with Berry in 2024. They didn't just stay for one race; they expanded. In 2025, they signed on for three primary races with the Wood Brothers—Phoenix, Charlotte, and Sonoma.
It’s rare to see a sponsor move with a driver these days unless it’s a massive lifelong partnership like FedEx and Denny Hamlin. For eero to stick with Berry after just a brief stint at SHR says a lot about how he handles himself off the track.
What This Partnership Taught Us About Modern NASCAR
The Josh Berry 2024 eero deal highlights a shift in how sponsorship works in the "Next Gen" era of NASCAR.
- Boutique Sponsorships: We aren't seeing many 36-race full-season sponsors anymore. Instead, companies like eero "target" specific markets or races (like Daytona) to get maximum ROI.
- Driver Brand over Team Brand: As SHR showed, teams can disappear. A driver's personal brand—the "Berry Brand"—is what sponsors are actually buying into.
- Tech Integration: NASCAR is trying desperately to move away from its "old school" image. Bringing in mesh Wi-Fi companies and tech startups is part of the strategy to reach a younger, more tech-savvy demographic.
Berry himself seemed to genuinely enjoy the partnership. He’s a "worker" type of driver, and he treated the eero deal with the same professionalism he brings to his tire sets. In his interviews, he’s always quick to point out how "reliable connectivity" is a lot like a good setup on a race car. It’s a bit of a stretch, sure, but it’s what you do when someone is paying the bills.
Actionable Insights for Fans and Collectors
If you’re a NASCAR fan or a die-cast collector, the 2024 season was a goldmine for "one-off" schemes that will likely become rare. The eero car is one of them.
Look for the Die-casts: Lionel Racing produced the No. 4 eero Ford Mustang in several scales. Since SHR is now defunct, any "No. 4" car from 2024 is a piece of history. These are already popping up on secondary markets like eBay, and they’ll likely hold value because they represent the final chapter of a championship-winning organization.
Follow the Move to the 21: If you liked the look of the eero car, keep an eye on Berry’s 2025 and 2026 runs with the Wood Brothers. The sponsorship has evolved from a "one-off" trial to a multi-year relationship. That’s a huge win for Berry’s career longevity.
Understand the Amazon Connection: Don't forget that eero is an Amazon company. With Amazon getting more involved in NASCAR broadcasting (via Prime Video), expect to see even more eero-branded content and perhaps even some "at-track" activations where fans can test out the hardware.
The 2024 season was a wild ride for Josh Berry. It started with the weight of replacing Harvick and ended with the uncertainty of a team closing down. But through it all, the Josh Berry 2024 eero partnership stood out as a highlight. It proved that even in a shrinking sport, there’s still room for new brands to find a home—especially when they’re riding with a driver who knows how to keep his foot on the gas.
To stay ahead of the curve, keep an eye on the official NASCAR paint scheme previews each week. If the 2024 eero car was any indication, the future designs on the No. 21 are going to be just as sleek. Whether you're a fan of the tech or just the racing, this is one partnership that actually makes sense for the modern era of the sport.